Titan Industries Arm Sonata To Launch Most Affordable Branded Watch (19-Jan-2012)
Titan Industries' arm Sonata, which sells 7 million watches every year, is targeting the bottom of the pyramid by launching lowest priced Sonata watch at Rs 275. This watch is positioned as India's most affordable branded watch.
Titan is India's largest manufacturer of quartz watches and has a 60% market share in the Indian market. It is world's sixth largest manufacturer of branded watches. It has a manufacturing and assembly unit at Hosur in Tamil Nadu.
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