Reliance Industries' (RIL) telecom arm - Reliance Jio Infocomm (Jio) has entered into exclusive partnership for the Indian market with Screenz, the most powerful platform for entertainment-based interactivity used by world's top broadcasters and format owners. With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India.
The partnership will add to Jio's existing platform for gamification, which has proven itself time and again, as seen during the on-going Jio Cricket Play Along, where it has enrolled over 65 million unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man's reach.
RIL is India's largest private sector company. The company's activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.