Prataap Snacks' wholly owned subsidiary - Pure N Sure Food Bites has commenced its commercial production and launched Yum-Pie, a variety of sweet snacks, under the brand name Rich Feast.
Prataap Snacks is Indore-based Indian Snack Food Company. It sells products under the brand name 'Yellow Diamond'. The company is among the top 6 Indian organized snack market. It has a diversified product portfolio including traditional and western snacks.