Radio City 91.1 FM, a part of Music Broadcast (MBL) has partnered with LMRC (Lucknow Metro Rail Corporation) to offer specialized content across all Lucknow Metro stations. With this, the Lucknow Metro will make commute easier and trendier for Lucknowites, while Radio City will offer foot tapping and melodious music to make the wait for metro trains entertaining.
Radio City partners with LMRC to create customized content packages during peak and off-peak hours respectively which comprises of songs jingles and a special trivia from City ke Kone Kone Se to integrate Radio City's ideology of Rag Rag Mein Daude City. A TOH jingle has been specially composed and produced in house for Radio City LMRC that will be integrated on an hourly basis. In tandem with Radio City's terrestrial music strategy of offering mood-mapped music, the playlist will be topical and in sync with the city's listeners 'preferences. An all-encompassing capsule, the content created will be a healthy mix of local happenings and music, refreshed every fortnight.
Music Broadcast currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase expands to Kanpur Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai.