Birla Jewels, a wholly owned subsidiary of KSS, has inaugurated a new retails store in New Delhi on August 25, 2016. It provides services to equip a jewellery retail outlet through franchisees to successfully run exclusive jewellery retail business under the banner of 'BJewelz', a brand owned by Birla Jewels. The company is currently focusing on the launching of 'BJewelz' retail outlet through franchisee model and down the year is planning to open an approximate of 500 retail stores across the length and the breadth of the country.
KSS (formerly K Sera Sera) is a content production house that brings together a unique combination of film financing, production and distribution. The company has a net worth of more than Rs 240 crore and is listed on the NSE, BSE & Luxemburg Stock Exchange.