Breaking News

You are here » Indian-Commodity  :  Top News  :  Aditya Birla Fashion forays into new business segment


Aditya Birla Fashion forays into new business segment

Aditya Birla Fashion and Retail (ABFRL) has forayed into Rs 7,000 crore men's Innerwear & Athleisure market. The company has introduced the all new range of Van Heusen men's innerwear & athleisure wear in Bangalore, Chennai and Hyderabad markets with the localized distribution model. The brand offers Innerwear range comprising of four collections - Classic, Platinum, Signature and Active. Each collection has been designed to offer a differentiated range to the various consumer segments.

With this new initiative, ABFRL aims to expand in the new segment and has plans to bring a differentiated product range to Indian customers. The company is also foraying into developing a fast growing category of Athleisure, an emerging space of multi-purpose wear that goes from gym to street to couch.

Aditya Birla Fashion and Retail hosts India's largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

Related News

View all news

Crude oil futures end lower on Monday

Crude oil futures ended lower on Monday as steep declines in the US stock market fed an aversion to so-called riskier assets, which include oil. Meanwhile, the US-China trade dispute escalated as China......

Gold futures trade flat on Monday

Gold futures was trading flat on Monday as growing uncertainty over whether the United States and China will be able to reach a deal to end their escalating trade war fueled safe-haven demand for the precious......

Jeera futures trade higher on rising demand

Jeera futures traded higher on NCDEX on the back of rising physical and export demand at the spot market. However, higher availability of crop this season, capped some gains.The contract for May delivery......

Top News

View all news

SRF, NIIT Technologies and United Bank of India to see some action today

SRF has entered into a definitive agreement to sell its Engineering Plastics Business to DSM, the Life Sciences and Materials Sciences Company in an all-cash transaction, amounting to Rs 320 crore. The......

NIIT Technologies concludes sale of 88.99% stake in ESRI India Technologies

NIIT Technologies has concluded the sale of 88.99% equity shares in ESRI India Technologies, India to Environment Systems Research Institute Inc., USA. Consequent to above sale, ESRI India Technologies,......

United Bank of India to raise Rs 1,500 crore by various means

United Bank of India has received approval to raise equity capital not exceeding Rs 1,500 crore in one or more tranches during the financial year by way of Qualified Institutions Placement, Public Issue,......