Aditya Birla Fashion and Retail (ABFRL) - clothing brand - Peter England, has successfully forayed into Sri Lanka. In association with Softlogic, the brand launched its first exclusive store in Colombo, Sri Lanka. Established in Ireland, Peter England has successfully grown as one of the most popular menswear brands in India. The brand is betting on the fastest growing retail sector in Sri Lanka.
The Peter England collection at the store comprises of Men's Shirts, Pants, T-shirts, Polos , Suits, Blazers, Waist coats, Accessories, Jeans/Denims and is available at a price range of Rs 550 and upwards.
Aditya Birla Fashion and Retail hosts India's largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.