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DQ Entertainment Has Entered Into A Merchandising Agreement (25-Aug-2010)

Indian-Commodity  :  Top News  :  DQ Entertainment Has Entered Into A Merchandising Agreement
DQ Entertainment Has Entered Into A Merchandising Agreement
DQ Entertainment (International), a leading animation, gaming live action entertainment and distribution company has entered into a merchandising agreement with Off Road, a leading footwear manufacturer, to produce a collection based on the animation from DQE's series, 'The Jungle Book'. Off Road specializes in designing, manufacturing and selling shoes for European brands and markets.

The agreement was signed through TF1 Enterprise France, DQE's co-production partner and licensing and merchandising agent for the Jungle Book in these regions.

Under the terms of the agreement, Off Road has acquired the rights to manufacture 'Jungle Book Footwear' including: indoor slippers, beach slippers, trainers, children shoes, rain boots and snow boots. The collection will be designed and manufactured in China, Vietnam and India and marketed by major French shoe retailers with more than 200 retail outlets across France and the Benelux region.

In addition to traditional retail outlets, Off Road will also distribute the products by mail order, internet, as well as through hypermarket and supermarket chains.
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