Bharti AXA General Unveils 10 Percent Discount On Health Products (08-Mar-2010)
Bharti AXA General Insurance offered a discount of 10 per cent on all its health insurance products for women on the eve of International Women''s day. The discount will be available till March 31, 2010.
The insurer said that the promotion''s primary objective is to boost the awareness amongst women of the need for financial protection against health risks as well as other stress-related diseases, which women today are prone to.
According to Amarnath Ananthanarayan CEO, Bharti AXA General Insurance, "With today''s fast paced lifestyles and nuclear families, women today are more prone to health related problems than they ever were before. High stress levels at the workplace and other lifestyle related health risks; all point towards the need for better health care & health insurance to provide much needed help is case of an unwelcome eventuality".
Moreover, the company is betting big on its maiden child insurance product, which was launched just two months ago as the company is eyeing Rs 100 crore of premium by end-FY 10.
Bharti AXA Life Insurance''s Chief Financial Officer (CFO), V Srinivasan has said that "We are aiming at a premium collection of Rs 100-crore from our first child insurance product -Bright Star Plus Life- in the last quarter of this fiscal".
Meanwhile, Vimal Oil & Foods Ltd. (VOFL), the flagship company of the Vimal Group has tied up with Bharti AXA General Insurance earlier this year in January in order to provide free Insurance cover for consumers.
Under this scheme, consumers purchasing any Vimal Refined Oil product like Cottonseed, Groundnut, Soyabean, Sunflower and Mustard Oils, can avail a free Personal Accident Policy worth Rs 50,000 on purchase of 15 liters and a Personal Accident policy worth Rs 25,000 on purchase of 5 liters of any of the above Vimal Oil products.
Bharti AXA General Insurance Company Ltd is a joint venture between Bharti Enterprises, a leading Indian business group and AXA, a world leader in financial protection.
The joint venture company has a 74% stake from Bharti and 26% stake of the AXA Group. Currently the company is present in over 80 locations across the country, and plans to expand to over 100 locations by the end of 2009.
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