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28-Aug2018

PVR ties up with Samsung

PVR has tied up with Samsung in order to use the Korean electronics major's 'Onyx' LED technology, which brings to move goers enhanced display and sound quality experience.

Besides, the company will deploy this technology at another PVR property in Mumbai this year. The company will gauge viewer response before taking a call on future deployments.

PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.


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