ITC To Invest Up To Rs 1000 Crore In FMCG Segment Over Next Four Year (25-Jan-2012)
Diversified conglomerate ITC is mulling to invest up to Rs 1,000 crore in the FMCG segment in the next four years. Given the rapid growth of the fast moving consumer goods segment in India which is expected to triple in size in the next 10 years, the company is pursuing an aggressive investment led growth strategy. Diversified conglomerate will be investing heavily in technology and manufacturing, fixed assets, brand building, R&D, product development and consumer insights to build market standing. The company will mainly invest in building state of the art manufacturing facilities, logistics as well as ramping up existing capacity.
Under the FMCG division, ITC is currently selling branded packaged foods under the brands Bingo, Sunfeast and Yippee among others, personal care range like Vivel and Fiama di Wills apart from stationery products, cigarettes and lifestyle apparel.
Over the last few years, ITC, has rapidly scaled up its FMCG businesses and has entered in new categories over the last few years like instant noodles, pasta, biscuits among others.
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