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15-Mar2019

Zee Media gains on signing exclusive partnership deal with Taboola

Zee Media Corporation is currently trading at Rs. 20.25, up by 0.15 points or 0.75% from its previous closing of Rs. 20.10 on the BSE.

The scrip opened at Rs. 20.35 and has touched a high and low of Rs. 20.60 and Rs. 19.50 respectively. So far 65922 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 44.70 on 15-Mar-2018 and a 52 week low of Rs. 11.40 on 05-Feb-2019.

Last one week high and low of the scrip stood at Rs. 20.70 and Rs. 18.00 respectively. The current market cap of the company is Rs. 962.76 crore.

The promoters holding in the company stood at 67.02%, while Institutions and Non-Institutions held 6.83% and 26.14% respectively.

Zee Media Corporation has entered into exclusive two-year partnership with Taboola, the leading discovery platform. The partnership will see Zee Media implement Taboola Feed on desktop, mobile web and in-app to increase user engagement and generate additional revenue.

The company will launch Taboola Feed, a vertical-scrolling feed that enables users to access content including articles, in-feed video and premium content. The company will also leverage Taboola Newsroom's insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real time.

Zee Media Corporation, formerly known as Zee News, broadcasts 10 news channels including two national ones - Zee News and Zee Business.


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