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18-Apr2017

Dabur India gains on the buzz of planning to open call centre for ayurveda

Dabur India is currently trading at Rs. 293.00, up by 0.75 points or 0.26% from its previous closing of Rs. 292.25 on the BSE.

The scrip opened at Rs. 293.50 and has touched a high and low of Rs. 295.70 and Rs. 291.85 respectively. So far 32381 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 320.30 on 14-Jul-2016 and a 52 week low of Rs. 258.80 on 26-Dec-2016.

Last one week high and low of the scrip stood at Rs. 295.70 and Rs. 285.25 respectively. The current market cap of the company is Rs. 51515.67 crore.

The promoters holding in the company stood at 68.04%, while institutions and non-institutions held 25.75% and 6.21% respectively.

Dabur India is reportedly planning to open a call centre for ayurveda to advise buyers on health issues and prescribe drugs. The company has piloted an initiative in Orissa, creating an avenue for consumers to seek responses and doctors' advice for any health-related queries.

Dabur's initiative, called Ask Dabur, is inspired by Alibaba's AliHealth, a popular site for Chinese traditional medicines and online health consultancy.

Last year, Dabur introduced LiveVeda, an e-store for Dabur's health care portfolio. ADabur official with knowledge of the development said it is likely LiveVeda and Ask Dabur could be merged.

Dabur India is one of the largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.


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