Viaan Industries has entered into game development and publishing through its new development-focused brand Viaan Studios. Leveraging its extensive infrastructure in Mumbai, Viaan Studios is set to develop and publish AAA games for the Asian and European markets.
In a study by market research firm RNCOS, the game market in India is poised to reach Rs 18.5 billion ($280 million) by 2017 and grow at a compound annual growth rate of nearly 24% during 2013-2017 period.
The company is planning to target the 150 million mobile gamers in India with high-end, free-to-play games -- and it will also offer premium titles to the wider international game market. The company is also planning to tap into the global game market by releasing new mobile games every quarter, entering partnerships in India and developing AAA console games for the core market in the next two years.