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06-Nov2018

Tata Steel to adopt unified branding strategy for newly acquired companies

Tata Steel is looking to adopt a unified branding strategy for all newly-acquired companies, so as to not confuse consumers and this would be done only after they are upgraded to meet standards of Tata's quality.

Recently, the company has taken over stressed steel plants of Bhushan Steel and the steel business of Usha Martin. It is also vying for more assets referred to the NCLT.

Tata Steel, the flagship company of the Tata group is the first integrated steel plant in Asia and is now the world's second most geographically diversified steel producer and a Fortune 500 Company.


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