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01-Aug2016

RIL opens AJIO 'shop-in-shops' in more than 100 Reliance Trends stores

As part of its omnichannel strategy, Reliance Industries (RIL) has opened AJIO 'shop-in-shops' in more than 100 Reliance Trends stores. The company, which launched its online fashion portal Ajio.com in April, is targeting shoppers with high-margin, curated fashion.

The company has also deployed AJIO browsing kiosks across selected Reliance Trends stores to help customers order on the online platform from the bricks-and-mortar stores.

The diverse group with interests in telecom, media and petroleum ranks among the country's largest retailers and operates department chain Reliance Trends and Reliance Brands, which has partnered more than a dozen premium international labels including Diesel and Superdry.


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