Reliance Broadcast Launches BIG CBS Channels In Lanka (07-Feb-2012)
Reliance Broadcast Network (RBNL) is embarking on international expansion, initially focusing on the SAARC region where it will beam three channels from its joint venture with US' CBS Studios. BIG CBS Networks, the 50:50 joint venture between RBNL and CBS Studios International, has already entered Sri Lanka, which is the first country outside India where the company has launched three channels - BIG CBS Prime, BIG CBS Love and BIG CBS Spark.
In Sri Lanka, the three channels are being distributed by the country's largest cable operator Lanka Broadband Network. The BIG CBS channels are designed to target Sri Lanka's fast-growing, upwardly mobile population but have limited English entertainment options.
The BIG CBS channels will be launched on a fixed licensee fee model which will ensure regular and streamlined revenue from the market which will complement bottom-line.
For the Sri Lanka launch, the company does not require any regulatory approvals. However, for other markets in the region down linking license, remittance permissions and approvals from the Ministry of Information and Broadcasting may be required.
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