Maruti Suzuki India Unveils New Compact Sedan, Swift DZire (01-Feb-2012)
Car market leader Maruti Suzuki India has unveiled its much awaited next generation all new compact sedan, Swift DZire. The new Swift DZire is wider, taller, has a large wheel base and is yet compact compared to the existing Swift DZire. The new Swift DZire is more fuel efficient by almost 7% in petrol and 8% in diesel.
The new Swift Dzire measures 3995mm in length, has a width of 1695 mm (+5mm). In addition, it has a height of 1555mm with a larger wheel base of 2430 mm (+40 mm) adding to the overall vehicle stability.
The company along with its vendors has invested over Rs 230 crore towards this full model change for the new Swift Dzire. This is over and above the Rs 550 crore invested towards new Swift launched earlier in this fiscal. Swift Dzire is a category leader with over 39% market share in the entry sedan segment. Clocking month sales of around 10,000 units, the company expects the new Swift Dzire with the full model change to strengthen the entry sedan portfolio and sell much larger numbers.
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