Mahindra & Mahindra's Farm Equipment Sector (FES) has launched its small tractor 'Mahindra JIVO'. A new age, superior technology small tractor platform in the sub 25HP category, the Mahindra JIVO, priced at Rs four lakh for 4WD model (ex-showroom Karnataka), is suitable for row crop and horticulture farming. The tractor would be available in the 4WD version with engine power of 24HP and PTO power of 22HP.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.