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01-Dec2017

LT Foods strengthens its brand presence in European market

LT Foods has marked an extension to its strategy for the critical European market, including UK by launching the new avatar of its leading brand 'Daawat'. The company is extensively working on expanding its geographical footprints and product portfolio in these markets and plans to invest $20 million with increased sales from the current 5,000 tonnes to 30,000 tonnes in the branded segment over the next four years. Additionally, this move will benefit 5000 farmer families in India as the raw material would be sourced from India.

Additionally, all 'Daawat' rice variants including Quick Cooking Brown Rice, Original Basmati Rice and Extra Long Basmati Rice will get the refreshed look and feel which will stand-up on the shelves from March 2018. This new initiative will help the brand get a new look with more information on customer benefits.

LT Foods is a branded specialty foods company. It is engaged in milling, processing and marketing of branded and non-branded basmati rice, and manufacturing of rice food products in the domestic and overseas market.



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