Kwality has renewed contract with leading Bollywood Actor Akshay Kumar as its brand ambassador for the next two years. The company had signed the actor in October 2015 to achieve quick consumer mindshare and in line with its brand positioning platform of 'Active Performance'.
As part of its transformation from B2B to B2C and to create a strong consumer brand, the company launched its new brand campaign in September 2016 encompassing various ATL, BTL, and customer engagement activities aimed towards brand building, channel development, enter new markets/strengthen distribution network, and expanding consumer base. The company engaged reputed organizations like McCain for Creative, Zenith Optimedia for Media Planning, Digital Quotient for Social Marketing for the same.
Also, the company is rapidly expanding its sales & marketing team, strengthening its management capabilities by roping in top-notch professionals with experience of working in global Dairy, FMCG/Consumer companies.
Kwality is amongst largest and fastest growing private dairy companies in India today with milk processing capacity of 3.4 Mn Litres /Day through its six state‐of‐the‐art plants strategically located close to key north markets.