HUL Introduces New Sub Brand Cup-A-Soup (09-Feb-2012)
Hindustan Unilever (HUL), the FMCG major has launched cheaper variants of Knorr soup. The new sub brand - Cup-a-Soup - priced at Rs 12, is expected to garner more volumes through smaller packages. With this, the company is hoping to penetrate the soups segment in rural markets as well.
The company had tried to introduce small pack sized soup powders at Rs 5 under Knorr Annapurna with Soupy Snax, which failed to take off. Premium Knorr soups are priced between Rs 30 and Rs 35. This time it is expecting to appeal to the consumer's taste buds with variants such as Tomato Chatpata and Mixed Vegetable.
HUL has reported results for third quarter ended December 31, 2011. The company has posted a rise of 18.24% in its net profit of Rs 753.81 crore for the quarter ended December 31, 2011 as compared to Rs 637.51 crore for the same quarter in the previous year. Total income has increased by 15.62% from Rs 5,204.73 crore for Q3FY11 to Rs 6,017.71 crore in the quarter under review.
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