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17-Jul2017

Britannia exploring profitable growth opportunities in bakery segment

Britannia is exploring profitable growth opportunities, especially in the bakery segment. The company's major focus areas would be entry into adjacent food categories. The FMCG major has been actively working on realising untapped opportunities in the bakery business as well as in the adjacent macro snacking space.

Britannia Industries, one of the India's biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.


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