Bata India has unveiled campaign for its new 'Spring Summer 2014' collection. This collection comprises footwear to accessories, bags and goggles. The company will start a 360 degree integrated marketing campaign with commercial in TV, radio and print by this week.
The new collection will have aspirational products ranging from Rs 700 to Rs 10,000. It is extremely contemporary, stylish and yet accessible.
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.