Axis Bank Introduces New Brand Campaign Badhti Ka Naam Zindagi (22-Feb-2012)
Axis Bank, India's third largest private sector bank has introduced new brand campaign - 'Badhti Ka Naam Zindagi' by changing earlier campaign - 'Aapka Solution.' The bank aims to highlight that it as a preferred partner in progress after having established its credentials as a customer centric bank.
The new campaign 'Badhti Ka Naam Zindagi' marks the evolution of Axis Bank's brand from playing the role of a ‘problem solver’ in the customer's life, to that of an encouraging and enthusing partner by owning an attitude and belief that resonates with target audience in everyday life.
Axis Bank's net profit increased by 23.62%to Rs 1,102.27 crore for the quarter ended December 31, 2011, from Rs 891.36 crore in the corresponding year-ago quarter, on the back of robust growth in both interest and fee income. Total income rose 44.54% to Rs 7,206.77 crore for the quarter under review from Rs 4,986 crore for the same quarter last year.
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