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06-Jun2011

India Views Constant Increase In Coffee, Tea Usage

The use of coffee and tea is been increasing up in India rapidly fast development of canned juices and oxygenated liquids. Coffee usage is increase by 6% during the last few years while tea usage has been displaying a 3% yearly progress. Products development and much better marketing plan have assisted coffee requirement to spread to northern India as well. The larger use of coffee as well as tea is going on during a period when India is rapidly emerging as a main marketplace for softdrink and juices.

The use of coffee and tea isn't impacted despite common interest in carbonated drinks helped by extreme marketing strategies. Mushrooming coffee bars as well as cafes are making coffee drinking stylish in towns. Coffee usage has been based on growing urbanization and better disposable earnings. Of course, southern India as a area has the biggest number of coffee lovers.

A current study by Coffee Board displays that recently greater than 50% development has come from non south areas. The Coffee Board chairman explained that since 2000 the coffee usage shows a yearly average progress of 6% as opposed to growth of just 2% in the last several years. Apart from the high end shops, the use of quick coffee is growing in Northern India. Its try is to popularize filtering coffee in the area by removing the notion that it is hard to make.

During the last couple of years in the non south locations the amount of temporary coffee lovers has grown and the panel is interested in exploiting this possible of non south states. The Indian Tea Association said that tea usage is increasing by 3% each year and it is much more of a normal man`s drink and found in 90% of the homes in the nation.

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